The traditional system makes people pay to access the content, which is done downstream from distribution. Indeed free culture that have a free access vocation cannot seriously consider this kind of approach limiting the access. So it needs a system that funds the creation upstream from distribution, to be able let it live its own life on the Internet, without restriction for eternity.

That's why this documentary project proposes different ways to participate, such as promoting, translating, video editing, software programming, etc. and at the same time, introduce an original funding model called "funding and licensing" by the Creative Commons team. This model has often been theorized but never applied to such a large project. The film's budget has simply been split in three steps, each time the total of money inflows (donations, partnership, etc.) reaches a new step, a more permissive Creative Commons licence is applied.